May 2001 - present
Senior Director Interactive Media
Sundberg & Associates, Inc., New York, NY
Develop, design and execute websites, new media, and print projects for various S&A clients. Responsible for the technical and creative design of digital media projects with an emphasis on integrating print and web communications. Create and produce all web projects from initial concept through presentation, development and completion. Oversee new media department and establish a pool of outside resources to call upon when required. Work with president and sales/marketing to develop comprehensive approach to new client acquisition and to expand work with current clients. Write, produce and present all new media-related proposals, interacting with potential clients at all stages.
August 1999 - April 2001
Design Director
BabyPressConference.com, New York, NY
Developed and designed logo, corporate identity, advertising, marketing, internet and tradeshow exhibition creative for this start-up internet company, pioneering the first consumer-based application of netcasting. Responsible for the creation and production of all web and printed design projects, including websites, sales demos, ads, posters, brochures and direct mail pieces. Supervised freelance writers, illustrators and photographers. Maintained liaison with all printers and service bureaus.
February 1997 - August 1999
Associate Director New Media, Creative Services
Sony Music Entertainment Inc., New York, NY
Oversaw the design and production of the majority of Sony Music's web presence, including labels, artists and intranets. Collaborated with artists, label personnel and the creative staff to develop solid concepts that produced a continuity between an artist's printed and online imaging. Responsible for clarifying a sites vision, specifying organization, navigation and labeling, as well as helping to determine its look, content and functionality. Maintained all web projects on or close to schedule, managing all creative assets and content. Managed a staff of six new media artists, scheduled workflow, oversaw priorities, critiqued design, documented progress and continued to improve the process of production.
August 1996 - February 1997
Senior Designer / Production Specialist
RCA Records, New York, NY
Responsible for the design and production of all packaging, advertising and marketing material, as well as the imaging and design of assigned projects. Recruited by RCA to design and to help organize digital assets and improve quality control. Built and organized mechanical templates, developed naming conventions, re-organized network and set up archiving system, which resulted in reduced studio costs.
January 1993 - August 1996
New Media Artist/Senior Graphic Designer
Sony Music Entertainment Inc., New York, NY
Designed and produced first interactive press kits for Sony artists. Worked with art directors and marketing services to complete the designs and quality control of all printed packaging and advertising layouts. Instrumental in helping to move Creative Services from a traditional to a digital studio. Responsibilities included pre-press production, asset collection and the management of many simultaneous projects.
April 1991 - December 1992
Graphic Designer
USLIFE Insurance Company, Neptune NJ
Provided design options for all sales and marketing materials. Responsible for all illustration, pre-press production and computer-generated slide presentations. Implemented new procedures, increasing consistency during the creation of slide shows. Researched and designed plans for the computerization and networking of this small graphic department.
January 1990 - April 1991
Junior Art Director/Creative Assistant
Lane Advertising, Vineland, NJ
Established and maintained relations with medium and large national accounts. Createdand designed advertisements, marketing materials and corporate images for various clients. Responsible for all desktop publishing and pre-press production. Instrumental in acquisition of first Macintosh design station.
